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Cloud computing refers to the delivering of computing services where software, images, movies and other services in the data centers. This concept has become popular nowadays. It provides access to a number of computing resources. It allows users to connect to the services provided over internet. These applications provide better service and good performance. Cloud computing has certain characteristics that make them unique and most wonderful tools to access information. They are automatically managed. They dont require manual intervention. They act as client server models in which the distributed application distinguishes between the service providers and the clients. It provides the facility of grid computing in which a number of computers are connected to a single server and they communicate with each other. Some powerful machines can be used by organizations for faster and safer processing of data. They empower the users with the best users. It improves the users ability to restructure the resources. It provides the services that are independent of the location and the device used. Users can access the data from anywhere and from any device used. It allows the applications to be transferred from one place to another easily. It provides very reliable service.

Cloud computing has started growing very rapidly in many businesses. They have made the work very easier and there has been smoothness in the flow of the processes. They are being widely used in retail markets. It acts as very powerful tools in the retail segment. It helps in smooth functioning of the businesses. It helps in sharing the infrastructure including the hardware, software and storage units thus help in saving huge sum o money. They help in managing the business transactions over the internet. It helps in monitoring the transaction performance and thus keeping track of what is happening. It offers several advantages. The business data can be easily transferred when required. It helps in saving a lot of money. It provides improved efficiency. Customers demands can be easily met. It provides greater data security. It helps in maintaining privacy and prevents loss of data. It helps in improved knowledge sharing and increased interactions among the users.

With the several advantages associated with it, there are a number of security concerns regarding it. There are several issues that need to be addressed. There are some drawbacks of it. One needs to be very cautious in providing the information through the clouds. One should understand the whole process failing which may lead to loss of data and other threats. Sometimes their performance has to be compromised due to several reasons. Users should be aware of the threats and other possible risk as cloud uses internet. So, one should give proper importance to the security of the system. A small security breach could cost badly to an organization. Looking at the benefits that it provides to the users its disadvantages could be ignored. With little carefulness its drawbacks could be avoided. It is on the stage of becoming the most important tools to share information.